PUBLICADO EM: 29/05/2018


Photo: Meetings and training on São Paulo for organizers of Mexican events

Aiming to promote the destination, Visit São Paulo carried out sales calls in Mexico City on May 17, 18 and 21.

With the support of the Tourism Promotion Council of Mexico – CPTM, strategic contacts and training visits were carried out among the largest and most representative International Event Organizers and Incentive Agencies headquartered in Mexico City.

The aim of the action was to present the city of São Paulo, focusing on the concept of “Bleisure” (business and leisure), in order to prospect associative and corporate events and incentive groups. São Paulo, the largest tourist destination in Brazil, receives 40% of the tourists that come to Brazil on business, according to EMBRATUR, and to increase the volume of tourists, Visit São Paulo also presented the city’s tourist attractions and cultural riches that the destination offers visitors.

Cintia Hayashi, Visit São Paulo’s International Promotion Manager, representing the entity’s action in Mexico, received the support of EMBRATUR during the visits, which were accompanied by Diana Brandão, who is responsible for the Mexican market.

Both were received by Secretary Lucas Frota, Chief of the Business Promotion Sector – SECOM, of the Brazilian Embassy in Mexico. In this meeting, the work of Visit São Paulo for the promotion of the destination was presented, in order to strengthen relations and offer support for SECOM’s efforts to promote business and events in the city of São Paulo.

A visit was also taken to Reed Exhibitions headquarters in Mexico to strengthen contacts between Embratur and the promoter in order to enable Brazil’s participation in the IBTM Americas trade show, an event that attracts destinations and buyers in the MICE segment, and which takes place every year in Mexico City.

Meetings and training on São Paulo for organizers of Mexican events

Cintia Hayashi (Visit São Paulo), Secretary Lucas Frota (Embassy of Brazil in Mexico), Diana Brandão (Embratur) and Anaid (Embassy of Brazil in Mexico)

Meeting with Reed Exhibitions Mexico